AI Insights · Timothy · April 2025
Top Free-to-Play Games in Mexico Q1 2025
Explore the performance of the top free-to-play games on a unified platform in Mexico during Q1 2025, including trends in revenue, downloads, and active users.
In the first quarter of 2025, the top free-to-play games in Mexico demonstrated significant activity across various metrics, according to data from Sensor Tower.
Free Fire x NARUTO SHIPPUDEN saw a gradual decline in weekly revenue from $3.5M at the start of January to $2.2M by the end of March. Downloads were inconsistent, peaking at around 369K in early January, before dropping to 199K by the end of the quarter. Active users started strong at 10.8M but decreased to approximately 9.3M.
Roblox maintained stable weekly revenue, fluctuating between $1.4M and $738K. Downloads initially spiked at 590K in early January, eventually stabilizing around 305K by the end of March. Active users showed a downward trend, starting at 16.2M and ending at 13.4M.
Call of Duty®: Mobile experienced a peak in weekly revenue of $1.1M mid-January, with a gradual decline to $495K by late March. Downloads decreased steadily from 137K to 80K over the quarter. Active users fluctuated, starting at 2.3M and ending at 1.9M.
Brawl Stars had a notable increase in revenue, reaching $444K in early March before settling at $348K by the end of the quarter. Downloads decreased from 104K to 35K. Active users peaked at 2.8M in February before a slight decline to 2.6M.
Finally, Coin Master showed a consistent revenue increase, peaking at $349K in mid-March. Downloads remained low, fluctuating around 20K. Active users grew from 102K to 194K by the end of March.
These trends reflect the dynamic nature of the gaming market in Mexico, with each title exhibiting unique patterns in user engagement and monetization. For more detailed insights, visit Sensor Tower.
